Yoto

The industrial design team followed a research-led process to develop the Yoto Player, interviewing families and children to understand what they found important and then developing a design that prioritised kids being in control.

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The angled back allows it to be placed upright on a table or shelf, or tipped back with the display facing the child when used on the floor.

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The graphic design team developed the Yoto symbol to work across print, online and on the Yoto Player’s 16 x 16 pixel display. The team refined, designed and illustrated every aspect of the Yoto visual identity, starting with the Yoto symbol.

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