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Wildlife Conservation Society

Brand Identity, Digital Design

Identity for the leading organization that manages conservation programs around the globe.

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The symbol can be used in linear form, in color or with imagery. Zoom Enlarge

The symbol can be used in linear form, in color or with imagery.

The symbol is used in conjunction with the full name, the acronym, or the names of parks & programs. Zoom Enlarge

The symbol is used in conjunction with the full name, the acronym, or the names of parks & programs.

Made of simple geometry, the mark can project a wide range of expressions, from serious to lively, and has a built-in flexibility that reflects the idea of biodiversity.


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Homepage of the redesigned WCS website, which incorporates the new identity. Zoom Enlarge 1

Homepage of the redesigned WCS website, which incorporates the new identity.

Park website for the Central Park Zoo. Website design by Viget. Zoom Enlarge 2

Park website for the Central Park Zoo. Website design by Viget.

1 Homepage of the redesigned WCS website, which incorporates the new identity. 2 Park website for the Central Park Zoo. Website design by Viget. 3 Mobile park website.

Mobile park website. Zoom Enlarge 3

Mobile park website.

Color is an essential element of the system, used to playfully echo the animals and environments. By applying tints, a two-color version of the symbol can give the appearance of a five-color combination, creating a modern, vibrant pattern.


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Design for a bus shelter ad. Zoom Enlarge 1

Design for a bus shelter ad.

Embroidered cap. Zoom Enlarge 2

Embroidered cap.

1 Design for a bus shelter ad. 2 Embroidered cap. 3 Button.

Button. Zoom Enlarge 3

Button.

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