Van Leeuwen

Brand Identity, Packaging

Brand identity and packaging for the artisanal ice cream that helped increase retail sales by 50 percent.

The new Van Leeuwen branding refines the identity and gives the logo primacy.

1 The new Van Leeuwen branding refines the identity and gives the logo primacy.

The new identity deploys minimal graphic elements—the logo and a decisive color palette—that reflects the purity of the ingredients.

Learn more about the project

The expanded color palette is inspired by ice cream.

The expanded color palette is inspired by ice cream.

Gift card.

Gift card.

1 The expanded color palette is inspired by ice cream. 2 Gift card. 3 New livery for the scoop trucks.

New livery for the scoop trucks.

New livery for the scoop trucks.

Environmental graphics at a Van Leeuwen shop in Brooklyn.

Environmental graphics at a Van Leeuwen shop in Brooklyn.

4 Environmental graphics at a Van Leeuwen shop in Brooklyn.

On Rye

Brand Identity

Graphics with a side of humor help launch a fresh take on the classic Jewish deli in Washington, D.C.

Van Leeuwen