Tulane School of Architecture

Brand Identity, Digital Design, Brand Strategy

Identity and website redesign for the esteemed New Orleans college.

Tulane Pentagramblog1

The identity distinguishes the school from the other colleges at Tulane as well as other nationally prominent architecture programs.

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In the Tulane School of Architecture studio

In the Tulane School of Architecture studio

Half of the mark borrows from the Roman cap ‘T’ of Tulane University’s main logotype and half references the contemporary art and craft of architecture.

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Examples of logo combined with architectural imagery

Sub-brand identity system

Sub-brand identity system

Set of identity graphics reflect architectural patterns

Set of identity graphics reflect architectural patterns

Refreshed color palette

Refreshed color palette

Jazzy banners fit the New Orleans vibe

Jazzy banners fit the New Orleans vibe

Custom infographic styling for the school

Custom infographic styling for the school

The laid-back Tulane campus

The laid-back Tulane campus

Tulane School of Architecture Dean Iñaki Alday wearing his new lapel pin

Tulane School of Architecture Dean Iñaki Alday wearing his new lapel pin

The cobalt blue of the logo references the school’s focus on the relationship between cities and waterways and sets it apart from Tulane University’s mostly green identity system.

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Redesigned website for the school of architecture

Redesigned website for the school of architecture

The Dean lecturing at a recent event

The Dean lecturing at a recent event

The contemporary side of the mark can be customized with still or moving images of cities, structures and waterways for a dynamic identity.

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Suite of print collateral redesigned for brand consistency

Words of Art

Packaging

The extraordinary contemporary art collection of Agnes Gund inspires an educational card game.

Tulane School of Architecture