Mastercard

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The evolution of the brand mark over the years.

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The colors were carefully calibrated to appear bright and glowing against different backgrounds.

1 The evolution of the brand mark over the years. 2 The colors were carefully calibrated to appear bright and glowing against different backgrounds. 3 Credit cards.

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Credit cards.

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The acceptance mark at a retail location.

The identity brings simplicity and clarity with an increased emphasis on the interlocking circles, and is optimized for use in digital contexts.

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Website.

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Brochures.

1 Website. 2 Brochures. 3 Billboard.

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Billboard.

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The circles can be used in infinite arrangements.

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Masterpass on mobile.

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Priceless Cities on mobile.

4 The circles can be used in infinite arrangements. 5 Masterpass on mobile. 6 Priceless Cities on mobile.

Getting the three colors in the mark right was a challenge for the designers, requiring hundreds of tests to find the perfect hues that would work successfully in every conceivable context.

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