Loyola Marymount University

Campaigns

A series of promotional posters and banners tout the university's rankings and achievements.

The university’s alumni chaplain Peg Dolan, honorary degree recipient.

The university’s alumni chaplain Peg Dolan, honorary degree recipient.

The university's rankings on campus-wide posters.

The university's rankings on campus-wide posters.

The campaign features the wordmark “LMYOU,” a play on LMU.

Banners featuring a recent graduate.

Banners featuring a recent graduate.

Another series features black-and-white portraits of accomplished LMU students, faculty and alumni.

Another series features black-and-white portraits of accomplished LMU students, faculty and alumni.

The LMYOU logotype developed by the Pentagram team for the campaign, with its emphasis on the word “You,” underscores the university’s commitment and appreciation of its people–the human capital that makes this highly respected Jesuit institution excellent.

Learn more about the project

The portraits are taken by the university’s award-winning photographer Jon Rou.

The portraits are taken by the university’s award-winning photographer Jon Rou.

President Bill Clinton, honorary degree recipient.

President Bill Clinton, honorary degree recipient.

1 The portraits are taken by the university’s award-winning photographer Jon Rou. 2 President Bill Clinton, honorary degree recipient. 3 Off-campus banners celebrate the university’s outstanding graduates and honorary degree recipients.

Off-campus banners celebrate the university’s outstanding graduates and honorary degree recipients.

Off-campus banners celebrate the university’s outstanding graduates and honorary degree recipients.

T-shirt.

T-shirt.

‘Dear Data’

Book Design, Data Driven Design

In a yearlong project and accompanying book, two information designers document their lives in hand-drawn data shared on weekly postcards.

Loyola Marymount University