Loyola Marymount University

The identity system is composed of three graphic components, including a refined academic seal, an institutional logo based on a shield, and a new spirit mark.

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The identity simplifies and refines the elaborate, ‘old-school’ seal, updating the shield and the symbols for the two original founding institutions, Loyola and Marymount.

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A new icon features the simplified head of a lion, LMU’s mascot, rendered with a distinctive, ‘sunburst’ mane based on the ancient Jesuit symbol for Jesus.

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The 500-year-old Jesuit seal, a sunburst/halo, was the inspiration for the new spirit mark.

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The Rose Window from LMU’s Sacred Heart Chapel includes a version of the Jesuit seal.

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A refreshed color palette updates the original colors of the two founding institutions, making the maroon and blue brighter, sportier and more compatible when used together.

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