Graphcore

Brand Identity, Digital Design

Visual identity, dynamic typeface and pattern generator for a machine learning hardware start-up.

Graphcore wordmark

Graphcore symbol

Graphcore symbol

The specially made quadtree tool that creates Graphcore's geometric patterns

Cycle jersey for Graphcore employees

Cycle jersey for Graphcore employees

Business cards

Graphcore’s identity is built around the concept of resolution, with each of its components finding its form by sensing and responding to its environment.

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Keynote presentation

Keynote presentation

Graphcore Quantized switching to alternate characters as the user types

Digital brand guidelines – core brand

Digital brand guidelines – motion

Illustration by Carla McRae

Illustration by Carla McRae

Pentagram developed a shape generator which allows Graphcore’s internal team to create infinite patterns that illustrate their website content, presentations and more.

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Quadtree shape generator

Quadtree shape generator

How the quadtree grids are created

Ludwig Seufert

Brand Identity

An identity for a family-owned company that has fitted interiors for theatres, stores, yachts and more, which is inspired by the visual language of joineries.

Graphcore