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Brand Identity, Packaging, Naming

Brand identity and packaging for a new Brooklyn-based craft brewery that is taking beer back to the basics.

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The branding reflects the brewery’s straightforward approach and no-nonsense New York attitude.

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The designers developed a simple template and typographic framework for labels that function as a kind of blank canvas.

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Illustration by Chris DeLorenzo.

Illustration by Chris DeLorenzo.

Illustration by Lennard Kok.

Illustration by Lennard Kok.

Illustration by Andreas Samuelsson.

Illustration by Andreas Samuelsson.

Illustration by Chris DeLorenzo.

Illustration by Chris DeLorenzo.

Illustration by Pol Monserrat.

Illustration by Pol Monserrat.

Future Utopia ‘12 Questions’

Packaging

Design and creative direction for the new project from producer and songwriter Fraser T Smith.

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