Dallas Arboretum and Botanical Garden

Brand Identity, Digital Design

Brand identity and website design for one of the top three arboretums in the nation.

The new logotype emphasizes 'Dallas Arboretum' in the wordmark.

The icon appears in four different colors according to season.

The icon appears in four different colors according to season.

Membership cards.

Membership cards.

Design for a programming brochure. The featured flower will also change with each season.

Design for a programming brochure. The featured flower will also change with each season.

T-shirt design.

T-shirt design.

Shopping bag.

Shopping bag.

Design for promotional advertising.

Design for promotional advertising.

Banner design.

The color of the letterform is always black, but the leafy element and the website change color with the seasons: orange for the fall, green for spring, red for the Christmas season and blue for summer (blue skies over the blue lake)

Learn more about the project

The website appears in different colors and with a different featured flower according to season.

The website appears in different colors and with a different featured flower according to season.

Rockaway Beach

Signage & Environmental Graphics

Design for a mile-long typographic installation for a beach boardwalk in Queens, New York.

Dallas Arboretum and Botanical Garden