California State University, Chico

The wildcat’s pose–bold, confident and looking toward the future–captures the progressive energy and resolve of Chico State moving forward.

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Bronze wildcat statue on campus by sculptor Matthew Gray Palmer

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Sub-brand identity system

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Lynx rufus californicus photographed in the wild posing like the new logo

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New shirt designs

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Banners on Chico’s lovely tree-lined campus

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Window graphic at entrance to Bell Memorial Union

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For the new ceremonial seal, the Pentagram team paired the wildcat logo with a new design depicting an iconic native tree called the Hooker Oak, forming a contemporary take on an academic coat of arms.

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Water bottles were given way at CSU’s commencement

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Redesigned ceremonial seal

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Redesigned ceremonial seal

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Scenes from Chico’s graduation ceremony

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Chico State President Gayle E. Hutchinson

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Redesigned Chico State athletic identity

For the athletic identity, the Pentagram team created a wildcat logo that is decidedly sportier than the noble institutional identity but still feels like part of the Chico State family.

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