Café Royal

Brand Identity

Identity and collateral of iconic London venue in its latest reimagining as a luxury hotel.

The identity uses a set of illustrated architectural details, inspired by Regent Street

The identity uses a set of illustrated architectural details, inspired by Regent Street

The Regency colour palette applied reflects David Chipperfield's renovation of the building

The Regency colour palette applied reflects David Chipperfield's renovation of the building

All applications use a custom typeface developed by Pentagram

All applications use a custom typeface developed by Pentagram

Chipperfield's renovation brings exterior scale architecture into the hotel’s interior

Chipperfield's renovation brings exterior scale architecture into the hotel’s interior

The identity is guided by two oppositional attitudes. These are grandeur, representing the building’s history and location, and minimalism, representing Chipperfield’s architectural philosophy.

Learn more about the project

Chambers Hotel

Brand Identity

Identity for a boutique hotel in midtown Manhattan with a downtown aesthetic.

Café Royal