Amalgamated Bank

Brand Identity, Signage & Environmental Graphics

Identity and wayfinding for the largest union-owned bank in the United States.

The identity appears in blue, orange and white inspired by New York City's official colors.

The identity appears in blue, orange and white inspired by New York City's official colors.

The identity also works well in black and white.

The identity also works well in black and white.

The shape functions both as a monogram—it updates an existing “AB” configuration—and a memorable symbol that graphically illustrates the bank’s emphasis on community and working together.

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The folding action of the mark can be used to create icons.

The folding action of the mark can be used to create icons.

Skyline icon.

The new identity on signage on a branch façade.

The new identity on signage on a branch façade.

The mark as signage.

The mark as signage.

Dimensional signage in a branch interior.

Dimensional signage in a branch interior.

The identity in a branch window.

The identity in a branch window.

Building on the folding action found in the mark, the designers created a playful suite of icons to support the Amalgamated brand online, in collateral and on ATM screens.

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The mark frosted on a branch window to act as a visual distraction marker.

The mark frosted on a branch window to act as a visual distraction marker.

ATM graphics.

ATM graphics.

The curves of the symbol echo a personal signature.

The curves of the symbol echo a personal signature.

Redesigned account statement form.

Redesigned account statement form.

The identity applied to cards.

The identity applied to cards.

Promotional poster.

Promotional poster.

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Brand Identity

Brand identity for the leading venture capital firm.

Amalgamated Bank